— PROJECT NAME
Gabriela Napolitano — Rebrand
— ROLE
Art Direction
Graphic Design
Branding
Gabriela Napolitano is a personal trainer from the city of Santos. With an already consolidated career and a portfolio of students in different areas of work in her field (running consultancy, group training, personal trainer), I realized that the brand did not match her work.Gabriela Napolitano is a personal trainer from the city of Santos. With an already consolidated career and a portfolio of students in different areas of work in her field (running consultancy, group training, personal trainer), I realized that the brand did not match her work.
Combining my artistic vision, I believed that the personality of the brand should be given with a monogram in the shape of a polygon, generating something abstract that reminded me of the Kettlebel, an exercise instrument widely used by her that also earned a certification in the area.
The thickness of the strokes refers to strength and will. I also decided to play in a ludic way, rotating the monogram until I found the sum of the abstract and as if I were doing an exercise with the Kettlebel.
Combining my artistic vision, I believed that the personality of the brand should be given with a monogram in the shape of a polygon, generating something abstract that reminded me of the Kettlebel, an exercise instrument widely used by her that also earned a certification in the area.
The thickness of the strokes refers to strength and will. I also decided to play in a ludic way, rotating the monogram until I found the sum of the abstract and as if I were doing an exercise with the Kettlebel.
